Brilliant Baby
The Brilliant Baby program supports children’s early healthy development and school-readiness by setting up college savings accounts for babies, offering financial coaching to parents and caregivers, and building a supportive community with the whole family.
Start Saving for College Now!
Start Saving for College Now!
- $500 College Savings Accounts
- Program Orientation
- Financial Literacy Classes
- 1:1 Financial Coaching
- Connections to Resources
- Stipends & Feedback Incentives
- Educational Workshops
- Information about CalKids
- Bimonthly Newsletters
- Informative Social Media Posts
- Customer Service Support
Is My Baby Eligible for Brilliant Baby?
Baby’s Age
Your baby is 3 years old or younger.
Location
Your baby currently lives in Oakland and was born in Alameda County.
Income Eligible
Your household meets income eligibility for Medi-Cal, WIC, SNAP or TANF.
Check Medi-Cal EligibilityIf you meet ALL of these eligibility requirements, please click below to sign-up for an enrollment appointment:
For Brilliant Baby Enrollment Partners
Log in here to access the Brilliant Baby Enrollment Portal.
Brilliant Baby College Savings Account
Each child enrolled in Brilliant Baby receives a 529 College Savings Account seeded with $500. These college savings accounts are held at my529, one of the top college savings companies in the country. This money will grow over time and be a resource to help pay for the child’s post-secondary school expenses.
Brilliant Baby Financial Literacy and Coaching Program
Brilliant Baby offers financial literacy classes followed by 1:1 financial coaching to help new enrollees to pursue their hopes and dreams for their families with an eye towards sending their kids to college one day.
Program Highlights of Events and Workshops
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Oakland Promise Brilliant Baby on Univision
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December Family Leadership Group
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Early Development Instrument
Our Impact by the Numbers
3,271
Have a College Savings Account seeded with $500
66% of families
Participate in Financial Coaching
86% of BB parents
Brilliant Baby makes me feel my child can pursue education after high school
87% of children
Are preparing to be first-generation college graduates
85% of parents
Brilliant Baby makes me feel empowered to plan for my financial future.
$2,106,351.58
Collectively invested for post-secondary education
Brilliant Baby Workshops
Brilliant Baby helps families set their children on a path towards kindergarten readiness and ultimately a future that includes college! Our program materials and events are available in multiple languages.
We host monthly orientation meetings for new families as the first step in our Financial Literacy and Coaching program. We also offer monthly educational workshops called Community Connections. Participants learn about child development, how to support early literacy skills, and other resources available to Oakland families. Most events are hosted on Zoom, with occasional in-person opportunities.
Brilliant Baby Newsletters & Social Media
Families that sign up for Brilliant Baby receive bimonthly e-newsletters with program highlights, registration links for events, and tips on parenting, educational and financial topics. They are also posted on our website for everyone to enjoy! Click “View Newsletter” to read a few.
Follow us on Instagram @brilliantbabyop! There is a lot of useful information for families with children ages 0-5. Enrolled Brilliant Baby families may also join our private Facebook group. When you ask to join, we’ll confirm your identity then welcome you to the group.
Meet the Brilliant Baby Team
Aiyani Scott
Program Coordinator, Brilliant Baby
Jay Lee
Senior Program Manager, Brilliant Baby
Joci Kelleher
Director, Brilliant Baby
Kadeef Salaam
Program Associate, Brilliant Baby
Yabnely Lara
Program Coordinator, Brilliant Baby
Resources
View all resourcesThis the BB Program Agreement with clients
Política de privacidad de Oakland Promise Brilliant Baby
Oakland Promise Brilliant Baby 隐私政策
Oakland Promise Brilliant Baby Privacy Policy
Oakland Early Learning Symposium | Family Resources
Brilliant Baby Parent Handbook
Manual para padres/madres/tutores de Brilliant Baby
Brilliant Baby家长手册
Article on how Brilliant Baby program helps children and parents during the pandemic
FindHelp.org: Find food assistance, help paying bills, and other free or reduced cost programs
4Cs of Alameda County: Childcare enrollment, referral
2-1-1 Alameda County: Information and Referral for a broad range of needs and resources
Brilliant Baby Partners
Brilliant Baby partners with early childhood programs, pediatric clinics, and other social service providers that bring critical resources to families with new babies and toddlers.
Interested in becoming a partner?
Email [email protected]
or call: (510) 858-6054
Stay Informed
Enjoy recent media coverage and reports about Oakland Promise and Brilliant Baby.
Testimonials
"We didn't know anything about finances and so didn't know how to save. [The coach] helped us grow and learn to save money. Yesterday when the attorney called to tell us we need $600 for our legal residency application, we felt good that we already have $400 and only need another $200 to pay this bill.” (Translated from a Spanish language survey)
BB Financial Coaching Client
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The Brilliant Baby program means a lot to me and my family. It is the best program. It helps me a lot financially [and] mentally because we are thinking better for the future of our son. The resources they gave us were very helpful. We are very happy with the Brilliant Baby staff. Very attentive kind we love you, thank you very much. (A Parent - Translated from Spanish)
A BB Parent
Quote is Translated from Spanish
"Through financial coaching and joining this program, I've met more moms, learned more about money management, gained life skills, and overall have a better future." (Translated from a Cantonese language survey)
BB Financial Coaching Client
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Video Testimonial
Reach out to the Brilliant Baby Team
Do you have any questions about BB? Please fill out this form and a member of our team will be in touch.
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