
The Brilliant Baby program supports children’s early healthy development and school-readiness by setting up college savings accounts for babies, offering financial coaching to parents and caregivers, and building a supportive community with the whole family.
Our goal is to help you put your child on the path to success in school and life
Your baby is a year old or younger.
Your baby currently lives in Oakland and was born in Alameda County.
Your household meets income eligibility for Medi-Cal, WIC, SNAP or TANF.
Check Medi-Cal EligibilityIf you meet ALL of these eligibility requirements, please click below to sign-up for an enrollment appointment:
Log in here to access the Brilliant Baby Enrollment Portal.
Each child enrolled in Brilliant Baby receives a 529 College Savings Account seeded with $500. These college savings accounts are held at my529, one of the top college savings companies in the country. This money will grow over time and be a resource to help pay for the child’s post-secondary school expenses.
Brilliant Baby Financial Coaching and Community Connections workshops help parents and caregivers pursue their hopes and dreams for their family. Participants can earn up to $500 toward their goals.
Have a College Savings Account seeded with $500
Participate in Financial Coaching
Believe their child is college-bound
Are preparing to be first-generation college graduates
Say BB has positively influenced the way they think about their child’s future.
Collectively invested for post-secondary education
Brilliant Baby offers a supportive community of families who share common experiences and aspirations for their children. Brilliant Baby families come together to share resources, make new friends, and learn new ways to strengthen our families.
We organize an annual Brilliant Baby Family Day, and engage a Family Leadership Group to provide input to the program and develop leadership skills.
Families that sign up for Brilliant Baby receive monthly e-newsletters with program highlights, registration links for events, and tips on parenting, educational and financial topics.
Program Coordinator, Brilliant Baby
Program Associate, Brilliant Baby
Senior Program Manager, Brilliant Baby
Director, Brilliant Baby
Program Associate, Brilliant Baby
Program Coordinator, Brilliant Baby
Brilliant Baby partners with early childhood programs, pediatric clinics, and other social service providers that bring critical resources to families with new babies and toddlers.
"We didn't know anything about finances and so didn't know how to save. [The coach] helped us grow and learn to save money. Yesterday when the attorney called to tell us we need $600 for our legal residency application, we felt good that we already have $400 and only need another $200 to pay this bill.” (Translated from a Spanish language survey)
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The Brilliant Baby program means a lot to me and my family. It is the best program. It helps me a lot financially [and] mentally because we are thinking better for the future of our son. The resources they gave us were very helpful. We are very happy with the Brilliant Baby staff. Very attentive kind we love you, thank you very much. (A Parent - Translated from Spanish)
Quote is Translated from Spanish
"Through financial coaching and joining this program, I've met more moms, learned more about money management, gained life skills, and overall have a better future." (Translated from a Cantonese language survey)
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