The Brilliant Baby program of the Oakland Promise helps parents raise healthy, thriving children during the first critical years of their baby’s life. Brilliant Baby addresses social determinants of health and school readiness. We do this by making an early investment in a college savings account for baby that inspires deeper attention to parenting practices, and through financial services for parents that help them address their families’ financial needs and goals. We are committed to evaluating our programs with rigorous research methods. Download our evaluation plan here.
Launched in the summer of 2017, Brilliant Baby is offered to families through existing infant home visiting and pediatric medical care providers. The following organizations are implementing partners enrolling families into the program:
A total of 1500 babies and their parents/guardians will benefit from Brilliant Baby during the first four years of the program. A formal, longitudinal evaluation led by NORC at the University of Chicago and the Center for Assets Education and Inclusion at the University of Michigan will track the impact of the program on the economic wellbeing of families and the healthy development of babies over time. The goal is to scale the program over several years and to eventually serve all babies born into poverty in Oakland and Alameda County.
Important insights from research show that:
Drawing on best practices and resources* from early childhood development, two generation anti-poverty strategies and the asset-building field, Brilliant Baby offers the following opportunities to low-income families with new babies:
A college savings account for babies before their first birthday:
*CSA Research courtesy of Prosperity Now
Brilliant Baby is made possible by generous grants from: Marc & Lynne Benioff, Oakland Fund for Children and Youth, Koshland Family Foundation, California Wellness Foundation, Citi Community Development, California Endowment, Walter and Elise Haas Fund, Friedman Family Foundation, TomKat Foundation, Beneficial State Bank, and the David & Lucile Packard Foundation