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Welcome to the Brilliant Baby Program!

Brilliant Baby is a resource for parents and guardians during the first critical years of your baby's life. Our goal is to help you put your child on the path to success in school and life.

How will the Brilliant Baby program work?

Brilliant Baby helps parents raise thriving children by offering a supportive community, reducing financial stressors, and establishing a college savings account as an early investment in your baby’s bright future. Brilliant Baby is a program of the Oakland Promise. Our vision is that every child in Oakland graduates high school with the expectations, resources, and skills to complete college and be successful in the career of his or her choice.

Brilliant Baby provides your family with access to the following resource:

The Brilliant Baby College Savings Account (Brilliant Baby CSA):

A $500 college savings account in your baby’s name .Held in a 529 college savings account, this investment will grow as your baby grows, helping you child pay for college. The Oakland Promise will own this account until your child reaches college age. We also encourage you to set up your own college savings account for your baby.

Brilliant Baby Personal Savings Program:

Working with your coach, you will also have the opportunity to enroll in the EARN savings program. When you do, Brilliant Baby will match your savings up to $150 per family, over 6 months. Also, if you save for six months straight, you’ll receive a $50 bonus.

Brilliant Baby Financial Coaching and Incentives:

You (the parent or guardian) have the opportunity to work with a financial coach to help you reach goals that you’ve chosen for yourself and your family. For each meeting you have with a financial coach, we will send you $100 to your personal Paypal account (up to $300 per family).

Our 2017 Goals
Brilliant Baby Implementation Partners