Brilliant Baby
The Brilliant Baby program supports children’s early healthy development and school-readiness by setting up college savings accounts for babies, offering financial coaching to parents and caregivers, and building a supportive community with the whole family.
Scholarships, Savings Accounts & More
Scholarships, Savings Accounts & More
Is My Baby Eligible for Brilliant Baby?
Baby’s Age
Your baby is a year old or younger.
Location
Your baby currently lives in Oakland and was born in Alameda County.
Income Eligible
Your household meets income eligibility for Medi-Cal, WIC, SNAP or TANF.
Check Medi-Cal EligibilityIf you meet ALL of these eligibility requirements, please click below to sign-up for an enrollment appointment:
For Brilliant Baby Enrollment Partners
Log in here to access the Brilliant Baby Enrollment Portal.
Brilliant Baby College Savings Account
Each child enrolled in Brilliant Baby receives a 529 College Savings Account seeded with $500. These college savings accounts are held at my529, one of the top college savings companies in the country. This money will grow over time and be a resource to help pay for the child’s post-secondary school expenses.
Brilliant Baby Financial Coaching & Education
Brilliant Baby Financial Coaching and Community Connections workshops help parents and caregivers pursue their hopes and dreams for their family. Participants can earn up to $500 toward their goals.
Program Highlights of Events and Workshops
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Oakland Promise Brilliant Baby on Univision
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December Family Leadership Group
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Early Development Instrument
Our Impact by the Numbers
2,132 babies
Have a College Savings Account seeded with $500
78% of families
Participate in Financial Coaching
86% of BB parents
Brilliant Baby makes me feel my child can pursue education after high school
87% of children
Are preparing to be first-generation college graduates
85% of parents
Brilliant Baby makes me feel empowered to plan for my financial future.
$1,303,349.74
Collectively invested for post-secondary education
Brilliant Baby Community
Brilliant Baby offers a supportive community of families who share common experiences and aspirations for their children. Brilliant Baby families come together to share resources, make new friends, and learn new ways to strengthen our families.
We organize an annual Brilliant Baby Family Day, and engage a Family Leadership Group to provide input to the program and develop leadership skills.
Brilliant Baby Newsletters
Families that sign up for Brilliant Baby receive monthly e-newsletters with program highlights, registration links for events, and tips on parenting, educational and financial topics.
Meet the Brilliant Baby Team
Aiyani Scott
Program Coordinator, Brilliant Baby
Deprece Bonilla
Program Associate, Brilliant Baby
Diego Pinto
Senior Program Manager, Brilliant Baby
Joci Kelleher
Director, Brilliant Baby
Kadeef Salaam
Program Associate, Brilliant Baby
Yabnely Lara
Program Coordinator, Brilliant Baby
Resources
View all resourcesThis the BB Program Agreement with clients
Política de privacidad de Oakland Promise Brilliant Baby
Oakland Promise Brilliant Baby 隐私政策
Oakland Promise Brilliant Baby Privacy Policy
Oakland Early Learning Symposium | Family Resources
Brilliant Baby Parent Handbook
Manual para padres/madres/tutores de Brilliant Baby
Brilliant Baby家长手册
Article on how Brilliant Baby program helps children and parents during the pandemic
FindHelp.org: Find food assistance, help paying bills, and other free or reduced cost programs
4Cs of Alameda County: Childcare enrollment, referral
2-1-1 Alameda County: Information and Referral for a broad range of needs and resources
Brilliant Baby Partners
Brilliant Baby partners with early childhood programs, pediatric clinics, and other social service providers that bring critical resources to families with new babies and toddlers.
Interested in becoming a partner?
Email [email protected]
or call: (510) 858-6054
Stay Informed
Enjoy recent media coverage and reports about Oakland Promise and Brilliant Baby.
Testimonials
"We didn't know anything about finances and so didn't know how to save. [The coach] helped us grow and learn to save money. Yesterday when the attorney called to tell us we need $600 for our legal residency application, we felt good that we already have $400 and only need another $200 to pay this bill.” (Translated from a Spanish language survey)
BB Financial Coaching Client
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The Brilliant Baby program means a lot to me and my family. It is the best program. It helps me a lot financially [and] mentally because we are thinking better for the future of our son. The resources they gave us were very helpful. We are very happy with the Brilliant Baby staff. Very attentive kind we love you, thank you very much. (A Parent - Translated from Spanish)
A BB Parent
Quote is Translated from Spanish
"Through financial coaching and joining this program, I've met more moms, learned more about money management, gained life skills, and overall have a better future." (Translated from a Cantonese language survey)
BB Financial Coaching Client
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Video Testimonial
Reach out to the Brilliant Baby Team
Do you have any questions about BB? Please fill out this form and a member of our team will be in touch.
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